Writing Samples

OBAMA “txt we can” brief

I wrote this case study to describe the award-winning mobile messaging strategy we developed, implemented and managed for the Obama for America campaign. Although the campaign limited the data we could share, the document presents key insights that are applicable across industries… and still relevant today.

DAILY MOBILE Content

Selections from the past 90 days of “fresh” (and funny!) short-form mobile content written daily for clients and consumers in more than 30 countries. Titles represented here include Celebrity Buzz, Hip-Hop Buzz, Movie Buzz, Music Buzz, TV Buzz, and Quirky News. For a partial list of the 100+ other daily content titles, please click here.

DISNEY MOBILE CAMPAIGN

Customizable mobile fan site created for Disney Studios to promote the “High School Musical 3” movie. By getting questions right in an integrated SMS trivia game, fans could collect clothes, accessories, and decorations for their custom “HSM3” avatars. “Cool facts” and other features would update regularly and encourage viral sharing of users’ sites.

CEB benchmarking report excerptS

Executive Summary and selected pages from the results of a benchmarking project I led for the Recruiting Roundtable’s membership of senior recruiting and staffing executives at Fortune 500 companies.

CEB client presentation excerpts

Road Map for the “Rethinking Candidate Relationship Strategies” Presentation, outlining the case studies to be discussed at the Recruiting Roundtable’s Annual Executive Retreat, along with excerpts of profiled best practices by PepsiCo and Nike.